A Better Breakfast

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http://www.youtube.com/watch?v=Y4dAYcZB-t4

Description:
While this ad doesn’t actually make any unrealistic health claims, it hints to viewers that it’s not only a better breakfast but a healthier breakfast by the tone and focusing on the energy it claims to give you and the protein in the product. However, these breakfast bowls are not part of a nutritious breakfast. They’re 460 calories with 290 of those calories from fat. They have 88 percent of your daily cholesterol, 65 percent of daily saturated fat, 50 percent of daily fat and 47 percent of daily sodium. And that’s all in just one meal! While they do provide a good source of protein as stated (24g), the way the claims are presented in the ad lead the consumer to believe that this is a healthy breakfast option, when in reality it’s considerably worse for you than a McDonald’s breakfast sandwich.

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Comment:
While this ad doesn’t actually make any unrealistic health claims, it hints to viewers that it’s not only a better breakfast but a healthier breakfast by the tone and focusing on the energy it claims to give you and the protein in the product. However, these breakfast bowls are not part of a nutritious breakfast. They’re 460 calories with 290 of those calories from fat. They have 88 percent of your daily cholesterol, 65 percent of daily saturated fat, 50 percent of daily fat and 47 percent of daily sodium. And that’s all in just one meal! While they do provide a good source of protein as stated (24g), the way the claims are presented in the ad lead the consumer to believe that this is a healthy breakfast option, when in reality it’s considerably worse for you than a McDonald’s breakfast sandwich.