Frosted Mini-Wheats Commericial

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Although this advertisements ran a couple of years ago, it is a classic example of deceptive advertising. In the ad, Kellogg's claims that the Frosted Mini-Wheats cereal is able to improve children's attentiveness, memory and other cognitive functions by 20%. Also, by providing a statistic it is making a false establishment claim by causing viewers to believe that this percentage is supported by experimental evidence.


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