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THIS AD, PRODUCT OR PROMOTION HAS BEEN MARKED
AS PRIMARLY AIMED AT CHILDREN


Description:
Misleading their customers not only through imagery, but also through the phrase “Hello Vitamin C. Goodbye Sugar,” Motts puts the term leanwashing into action in almost all of their advertisements. After looking up the ingredients in one serving size of a 14 fl oz container of Mott’s apple juice, I found that there were 48 grams of sugar, or in other words 12 teaspoons of sugar. Yes, there are other apple juice brands out there containing much more sugar than this, but for Mott’s to firmly state “goodbye sugar,” they are misinforming parents about what is truly inside this sweet beverage. Not only did I find that there was quite a bit of sugar in this children’s cocktail, but I also found that there is an unsafe amount of Arsenic, more than five times than the amount allowed in drinking water. As Arsenic is a toxic metal, that is not safe for children to consume, Mott’s is leaving out an important nutritional fact in their advertisement. By stating “Hello Vitamin C,” they are also diverting attention away from this unhealthy ingredient, and exaggerating one of the minor positive components inside their juice. On a scale from one to five, I would rate this product as a three when it comes to being inauthentic. Sources: http://blog.usfoodsafety.com/2011/07/22/arsenic-found-in-motts-apple-juice/ http://www.sugarpolice.net/?p=869
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RATINGS & COMMENTS

3.9chapstickpajamas’s
Rating
Comment:
"Hello Vitamin C. Goodbye Sugar" is definitely misleading and false. I see that there's an asterisk, so maybe they explain more what that means, but it shouldn't be fine print. If it said "Hello Vitamin C. Goodbye Added Sugar", I'd be completely ok with that. As long as it's true!